After learning about the intersecting climate and ecological crises, Claudia realigned her life to fit reality. She transformed her existing life plan and tried to determine where she could have the most positive impact on a planetary scale. She participated in direct action, but Governments paid no more than lip service to demands for a liveable future. She tried working in policy but got demoralised by the red tape and stagnancy. She then considered going into education but realised she would encounter the same issues. She didn’t want to be fighting for tiny, incremental changes. She wanted a complete societal transformation.

In a rapidly changing world, we need imaginative, bold solutions. Instead of fighting against the present, Claudia began creating a future where our shared needs for abundance and fun are met without sacrificing the planet’s health. 

In her first year of business, Claudia has pioneered two one-of-a-kind products. Her creations help the average person transition to a more ecologically aligned way of being. She truly believes that living in alignment brings much more joy, colour and positive experiences into her life despite the dominant narratives of scarcity in environmentalism. 

Claudia also realises the void between climate science and climate communication. She dedicates much of her time to bridging that gap through curated workshops fostering deep understanding, connectedness and autonomy.